Understanding and Applying AI in Business
Where
On Campus
When
Register/Tickets
HHL AI Workshop: Understanding and Applying AI in Business
Balancing Innovation with Human Dignity, Freedom, and Ethical Change
AI is transforming business, but how do you separate hype from reality?
> This interactive workshop provides managers and executives with a practical introduction to modern AI, its business applications, and its deep ethical responsibilities. No technical background required.
Perfect for ambitious professionals eager to grow, explore new perspectives, and prepare for leadership roles with purpose and clarity.
Why attend?
- Master the Fundamentals: Understand how modern AI and LLMs work – and where their limitations lie.
- Explore Business Applications: See how AI drives analysis, decision-making, content creation, and automation.
- Experience Hands-On AI: Discover live examples of AI-powered workflows and autonomous agentic systems.
- Navigate Ethical “Changes”: Address the shifting ethical landscape driven by rapid AI integration and the responsibilities of business leaders.
- Protect Freedom & Dignity: Discuss the vital intersections of human dignity and personal freedom when implementing automated technology.
Agenda HHL AI Workshop
- 09:30 a.m.: Registration and welcome coffee
- 10:00 a.m.: Lecture with Prof. Dr. Florian Ellsaesser
- 12:15 p.m.: Lunch Break
- 01:00 p.m.: Lecture with Dr. Dr. Justinus Pech
- 02:30 p.m.: End of Event
How to apply
Application deadline: June 22, 2026
- Step 1: Save your spot – limited availability, be fast
- Step 2: Forward your CV or LinkedIn Profile to s.pleiss-dietrich@hhl.de.
- Step 3: You will be notified regarding your participation asap
Please note that we cannot consider your registration without having received your CV or LinkedIn Profile.
The workshop will be held in English.
We are looking forward to your registration!
The Bottom Line: In the age of AI, understanding intelligent systems is as fundamental as reading, writing, and math. This workshop gives you the practical and ethical perspective needed to confidently navigate, and responsibly lead, the AI-driven future.