The technological possibilities seem endless, but with all these opportunities comes the obligation for companies to question and develop their own business model in order to offer real added value to their customers. How can companies use the digitalization of processes and products to create new service offerings? How do they manage to identify promising business models and target groups in order to build ecosystems or become the perfect partner for an existing platform?
Against this background, the LF Group Professorship for Digital Innovation in Service Industries deals with methods and tools for the development and provision of digitally enabled services and business models. In particular, the focus is on the interdisciplinary and interactive communication of innovation competence for service engineering in digital transformation with the aim of enabling companies to design and implement digital services and business models.
In addition to the technical implementation, it is becoming apparent that people are becoming increasingly important in today’s wave of digitization. Therefore, the professorship equally investigates which competencies specialists and executives need to be prepared for the digital transformation. The application and teaching of agile management tools, the development of digital competencies and the networked collaboration of diverse teams are at the centre of the research and transfer activities of the professorship.