Dr. Ing. h.c. F. Porsche AG is the key partner of the Chair of Strategic Management and Digital Entrepreneurship at HHL Leipzig Graduate School of Management.
This partnership reflects the understanding that strategy is an important driver of successful management and that an emphasis should be on improving existing approaches through research, transfer and training. Within this scope, we put our research focus on digital entrepreneurship. Our goal is to present new opportunities for creating and doing business in the digital era and, in particular, to point out initiatives that foster the acceleration of entrepreneurial activity related with the foundation and development of digital new ventures within the corporate context.
As the Chair has no specific industry focus, our projects currently cover a broad range of industries, including automotive, e-commerce, software, telecommunication and travel. In addition, we support startup activities of HHL students through a wide network of entrepreneurs, business angels and venture capitalists.
While the Chair has no specific industry focus, our key competencies currently are in e-commerce, travel, and automotive. In addition, we support startup activities of HHL students through a wide network of entrepreneurs, business angels and venture capitalists.
Our research activities
Research at the Chair of Strategic Management and Digital Entrepreneurship focuses on strategy and entrepreneurship in organizations. Building on solid theory base combining rigor and relevance, researchers at the Chair analyze relevant phenomena scientifically and derive transferrable recommendations. With its strategy and entrepreneurship focus in research, the Chair assesses the following research topics:
corporate entrepreneurial activities in established companies
digitalization efforts in new ventures
strategies in the digital era and the use of disruptive technologies
We actively participate in the international research community through publications in leading journals such as the Harvard Business Review, Harvard Business Manager, International Journal of Entrepreneurial Venturing, Journal of Family Business Strategy, Management Review Quarterly or the Schmalenbach Business Review and through discussions and presentations at academic conferences and workshops, e.g. the Academy of Management (AOM), the Strategic Management Society (SMS), the European Academy of Management (EURAM) and the international family firm research association (ifera).
Collaboration with colleagues from different disciplines
is used as a foundation to ensure that multiple perspectives are considered. In addition to scholarly research, our focus lies on the development of industry competencies.. The Chair of Strategic Management and Digital Entrepreneurship also offers master thesis supervision alongside current research projects. The theses of M.Sc. students usually pursue a more theoretical approach whereas MBA students rather deal with conceptual and or application oriented topics.
The Porsche AG Chair coordinates the elective „Strategy“ in the M.Sc. program and is overlooking the content of all other strategy-related courses at HHL Leipzig Graduate School of Management. In teaching, the Chair takes on a holistic and cross-functional perspective and a strong practical orientation. We focus on equipping our students with skills relevant in practice as well as knowledge and application of strategy tools and their underlying theories, team work, communication and logical reasoning.
Besides Prof. Dr. Stephan Stubner and Dr. Dominik Kanbach, several experts from academia and practice are involved in the teaching of strategy at HHL Leipzig Graduate School of Management. Past contributors include Prof. Dr. Torsten Wulf, Chair of Strategic and International Management at the University of Marburg, Prof. Dr. Harald Hungenberg, Chair of Management at the University of Erlangen-Nuremberg, Prof. Dr. Burkhard Schwenker, Chairman of the Supervisory Board of Roland Berger Strategy Consultants and Honorary Professor at HHL.
Coding and Data Literacy
Disruptive Technologies and Business Models
Problem Solving and Communication
Strategies for Growth
Our Guest Lecturers
Prof. Dr. Harald Hungenberg | Friedrich-Alexander Universität Erlangen-Nuremberg
Prof. Dr. Torsten Wulf | Philipps-Universität Marburg
Prof. Dr. Burkhard Schwenker | Chairman of the Advisory Council, Roland Berger
Dr. Henning Blarr | Vice President | Business Performance & Improvement | Division Electrified Powertrain Technology, ZF Group
Prof. Dr. Jutta Angelika Dölle | Hochschule Fulda
think-cell License for HHL Students to Boost PowerPoint Efficency
think-cell is a Microsoft Office add-in which integrates seamlessly with PowerPoint and helps you to visualize complex charts like Marimekko, Gantt and waterfall within minutes. The agenda-building capability is similarly automated – maintaining a complete agenda in PowerPoint functions in the same manner as a table of contents in a good word processor. Free licenses of think-cell are available for HHL students and researchers (on request at the Chair).