Dr. Ing. h.c. F. Porsche AG Chair
of Strategic Management and
Digital Entrepreneurship

Overview

Supporter

  • Dr. Ing. h.c. F. Porsche AG

Team

  • Prof. Dr. Stephan Stubner (Chairholder)
  • Christina Otto (Team Assistant)
  • Prof. Dr. Torsten Wulf (Adjunct Professor)
  • Prof. Dr. Burkhard Schwenker (Honorary Professor)

Courses

  • Business Strategy
  • Coding and Data Literacy
  • Corporate Strategy
  • Disruptive Technologies and Business Models
  • Problem Solving and Communication
  • Strategic Management
  • Strategies for Growth

Research Areas

  • Corporate entrepreneurship
  • Entrepreneurial management, incl. family firms and startups
  • Strategy and governance in the digital era

Network

  • Center for Strategy and Scenario Planning, HHL Leipzig Graduate School of Management
  • Prof. Dr. Torsten Wulf, Chair of Strategic and International Management, Philipps-University Marburg
  • Prof. Dr. Harald Hungenberg, Chair of Management, Friedrich-Alexander-University Erlangen-Nuremberg
  • Prof. Albrecht Enders, IMD Lausanne, Professorship for Strategy and Innovation Management
  • Prof. Dr. Andreas König, Chair of Technology, Innovation and Entrepreneurship, University of Passau

Turning Rocks into Cathedrals

Prof. Dr. St. Stubner
Holder of the Dr. Ing. h.c. F. Porsche AG Chair of Strategic Management and Digital Entrepreneurship

What we do

Dr. Ing. h.c. F. Porsche AG is the key partner of the Chair of Strategic Management and Digital Entrepreneurship at HHL Leipzig Graduate School of Management.
This partnership reflects the understanding that strategy is an important driver of successful management and that an emphasis should be on improving existing approaches through research, transfer and training. Within this scope, we put our research focus on digital entrepreneurship. Our goal is to present new opportunities for creating and doing business in the digital era and, in particular, to point out initiatives that foster the acceleration of entrepreneurial activity related with the foundation and development of digital new ventures within the corporate context.

As the Chair has no specific industry focus, our projects currently cover a broad range of industries, including automotive, e-commerce, software, telecommunication and travel. In addition, we support startup activities of HHL students through a wide network of entrepreneurs, business angels and venture capitalists.

While the Chair has no specific industry focus, our key competencies currently are in e-commerce, travel, and automotive. In addition, we support startup activities of HHL students through a wide network of entrepreneurs, business angels and venture capitalists.

Prof. Dr. Stephan Stubner

The field of strategy nowadays presents tremendous challenges and opportunities to shape one’s reality, independently of initial circumstances. It is about using inventiveness to transform a raw idea into a set of precise goals. And it is about outlining a plan to achieve them using adequate decision-making instruments. The quote “A pile of rocks ceases to be a rock pile when somebody contemplates it with the idea of a cathedral in mind” by Antoine de Saint-Exupery highlights the creative potential that emerges from a strategic mindset. For family businesses, this perspective offers a framework for a critical assessment of the edifice that the family wants to build, as a living legacy creating economic and public value.
My key aim is therefore to inspire students to embrace strategic thinking and empower them with the framework and mindset for success. Our students shall become critical thinkers and doers with a solid understanding of strategy tools and the underlying theories.

In 2013, I became Chairholder of the Dr. Ing. h.c. F. Porsche Chair of Strategic Management and Family Business at HHL Leipzig Graduate School of Management. Ever since my early academic education I had strong ties to HHL. I graduated from HHL in 2000. After my doctoral studies at Friedrich-Alexander-University Erlangen-Nuremberg I returned to Leipzig and joined HHL as Assistant Professor of Strategic Management and Organization and Academic Director of the Entrepreneurship Program in 2007. Since then, I have also been teaching at top national and international universities such as WU Vienna, ENPC Paris, and IMD Lausanne. I am an active member of the European Academy of Management (EURAM), the Academy of Management (AOM) and the Strategic Management Society (SMS).
Before my academic career, I gained extensive experience in consulting when working for The Boston Consulting Group. I co-founded two online companies and supported many other start-ups as a mentor, coach and investor.

If you are interested in an interview or a press photo, please contact Elisa Vetter (Media Relations Manager).

Prof. Dr. Stephan Stubner among Top 20 of entrepeneurship professors

Prof. Dr. Stephan Stubner, holder of the Dr. Ing. h.c. Porsche AG Chair of Strategic Management and Digital Entrepreneurship, was ranked among the Top 20 of entrepreneurship professors in Germany! The federal initiative UNIPRENEURS, under the patronage of the Federal Ministry of Education and Research and the Federal Ministry of Economics and Climate Protection, honors outstanding professors for their commitment to university spin-offs and entrepreneurship. With 700 nominations from founders, it is the largest award for the promotion of entrepreneurship in the university and research sector. Congratulations to Professor Stephan Stubner!

Photo on the left:
Award winner Prof. Dr. Stephan Stubner (HHL) with the Federal Minister of Education Bettina Stark-Watzinger (right) and the Federal Commissioner for Digital Economy and Start-ups, Dr. Anna Christmann

Photo credit: Jürgen Aloisius Morgenroth (UNIPRENEURS)

Our research activities

Research at the Chair of Strategic Management and Digital Entrepreneurship focuses on strategy and entrepreneurship in organizations. Building on solid theory base combining rigor and relevance, researchers at the Chair analyze relevant phenomena scientifically and derive transferrable recommendations. With its strategy and entrepreneurship focus in research, the Chair assesses the following research topics:

  • corporate entrepreneurial activities in established companies
  • digitalization efforts in new ventures
  • strategies in the digital era and the use of disruptive technologies

We actively participate in the international research community through publications in leading journals such as the Harvard Business Review, Harvard Business Manager, International Journal of Entrepreneurial Venturing, Journal of Family Business Strategy, Management Review Quarterly or the Schmalenbach Business Review and through discussions and presentations at academic conferences and workshops, e.g. the Academy of Management (AOM), the Strategic Management Society (SMS), the European Academy of Management (EURAM) and the international family firm research association (ifera).

Collaboration with colleagues from different disciplines is used as a foundation to ensure that multiple perspectives are considered. In addition to scholarly research, our focus lies on the development of industry competencies.. The Chair of Strategic Management and Digital Entrepreneurship also offers master thesis supervision alongside current research projects. The theses of M.Sc. students usually pursue a more theoretical approach whereas MBA students rather deal with conceptual and or application oriented topics.

Courses

The Porsche AG Chair coordinates the elective „Strategy“ in the M.Sc. program and is overlooking the content of all other strategy-related courses at HHL Leipzig Graduate School of Management. In teaching, the Chair takes on a holistic and cross-functional perspective and a strong practical orientation. We focus on equipping our students with skills relevant in practice as well as knowledge and application of strategy tools and their underlying theories, team work, communication and logical reasoning.

Besides Prof. Dr. Stephan Stubner and Dr. Dominik Kanbach, several experts from academia and practice are involved in the teaching of strategy at HHL Leipzig Graduate School of Management. Past contributors include Prof. Dr. Torsten Wulf, Chair of Strategic and International Management at the University of Marburg, Prof. Dr. Harald Hungenberg, Chair of Management at the University of Erlangen-Nuremberg, Prof. Dr. Burkhard Schwenker, Chairman of the Supervisory Board of Roland Berger Strategy Consultants and Honorary Professor at HHL.

Course List

  • Business Strategy
  • Coding and Data Literacy
  • Corporate Strategy
  • Disruptive Technologies and Business Models
  • Problem Solving and Communication
  • Strategic Management
  • Strategies for Growth

    Our Guest Lecturers

    • Prof. Dr. Harald Hungenberg | Friedrich-Alexander Universität Erlangen-Nuremberg
    • Prof. Dr. Torsten Wulf | Philipps-Universität Marburg
    • Prof. Dr. Burkhard Schwenker | Chairman of the Advisory Council, Roland Berger
    • Dr. Henning Blarr | Vice President | Business Performance & Improvement | Division Electrified Powertrain Technology, ZF Group
    • Prof. Dr. Jutta Angelika Dölle | Hochschule Fulda

      think-cell License for HHL Students to Boost PowerPoint Efficency

      think-cell is a Microsoft Office add-in which integrates seamlessly with PowerPoint and helps you to visualize complex charts like Marimekko, Gantt and waterfall within minutes. The agenda-building capability is similarly automated – maintaining a complete agenda in PowerPoint functions in the same manner as a table of contents in a good word processor. Free licenses of think-cell are available for HHL students and researchers (on request at the Chair).

      think-cell layout function details and video presentations

        Publications

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