Dr. Ing. h.c. F. Porsche AG Chair
of Strategic Management and
Digital Entrepreneurship



  • Dr. Ing. h.c. F. Porsche AG

Academic Group at HHL

  • Strategy, Leadership and International Management


  • Prof. Dr. Stephan Stubner

Assistant Professor

  • Dr. Dominik Kanbach

Adjunct Professor

  • Prof. Dr. Torsten Wulf

Research Associates

  • Alexander Kramer, Anna Frieda Rosin, Maurice Steinhoff

Honorary Professor

  • Prof. Dr. Burkhard Schwenker

Research Areas

  • Strategy and governance
  • Entrepreneurial management, incl. family firms and startups


  • Center for Strategy and Scenario Planning, HHL Leipzig Graduate School of Management
  • Prof. Dr. Torsten Wulf, Chair of Strategic and International Management, Philipps-University Marburg
  • Prof. Dr. Harald Hungenberg, Chair of Management, Friedrich-Alexander-University Erlangen-Nuremberg
  • Prof. Albrecht Enders, IMD Lausanne, Professorship for Strategy and Innovation Management
  • Prof. Dr. Andreas König, Chair of Technology, Innovation and Entrepreneurship, University of Passau


  • Business Strategy
  • Change Management / Management of Organizations
  • Corporate Strategy
  • Problem Solving and Communication
  • Research Methods in Strategy and Family Business
  • Strategies for Growth

Turning Rocks into Cathedrals

Prof. Dr. St. Stubner
Holder of the Dr. Ing. h.c. F. Porsche AG Chair of Strategic Management and Digital Entrepreneurship
Read his profile

What we do

Dr. Ing. h.c. F. Porsche AG is the key partner of the Chair of Strategic Management and Digital Entrepreneurship at HHL Leipzig Graduate School of Management.
This partnership reflects the understanding that strategy is an important driver of successful management and that an emphasis should be on improving existing approaches through researchtransfer and training. Within this scope, we put our research focus on digital entrepreneurship. Our goal is to present new opportunities for creating and doing business in the digital era and, in particular, to point out initiatives that foster the acceleration of entrepreneurial activity related with the foundation and development of digital new ventures.

While the Chair has no specific industry focus, our key competencies currently are in e-commerce, travel, and automotive. In addition, we support startup activities of HHL students through a wide network of entrepreneurs, business angels and venture capitalists.

Our research activities

Research at the Chair of Strategic Management and Digital Entrepreneurship focuses on strategy and entrepreneurship in organizations. Building on solid theory base combining rigor and relevance, researchers at the Chair analyze relevant phenomena scientifically and derive transferrable recommendations. With its strategy and entrepreneurship focus in research, the Chair assesses the following research topics:

  • the role and impact of strategy and (scenario-)planning in organizations
  • the role of boards in family firms and start-ups
  • private equity in family firms

We actively participate in the international research community through publications in leading journals such as the Journal of Family Business Strategy, Harvard Business Review, Harvard Business Manager or the Schmalenbach Business Review and through discussions and presentations at academic conferences and workshops, e.g. the Academy of Management (AOM), the Strategic Management Society (SMS), the European Academy of Management (EURAM) and the international family firm research association (ifera).
Collaboration with colleagues from different disciplines is used as a foundation to ensure that multiple perspectives are considered. In addition to scholarly research, our focus lies on the development of industry competencies. Currently, we are especially involved in researching digitalization efforts of new ventures. The Chair of Strategic Management and Digital Entrepreneurship also offers master thesis supervision alongside current research projects. The theses of M.Sc. students usually pursue a more theoretical approach whereas MBA students rather deal with conceptual and or application oriented topics.