Summer Program –

Doing Business in Europe

Overview

Program

Doing Business in Europe: Opportunities and Challenges

Application Deadline

March 16, 2019

Program Dates

June 17-28, 2019

Content

Principle Contracts in the EU
European & Regional Banking Systems
Business Trends & Innovation in Regions of the EU
European Business Management

Download

Program Brochure

Program Length

2 weeks

Program Language

English

Entry Requirements

Nomination of Home University or as a Free Mover & Online Application

Program Fee

EUR 2,500 (students coming from HHL partner institutions can receive a tuition waiver in the frame of cooperation agreements on student exchange), plus 150 EUR fee for organized meals and events.

Program Locations

Leipzig and Prague

Program Design

Doing Business in Europe – Opportunities and Challenges

Building on the research interests of the faculty of HHL Leipzig Graduate School of Management and current trends, participants are offered various viewpoints as to business in Europe while studying in both Leipzig and Prague.

The European Union having a single market with free movement of people, goods, services and capital has allowed for comprehensive integration of the member states. The majority of the members have furthered the economic integration with the adoption of the Euro and many are thriving in the global market. However, while more countries seek to enter the European Union, some existing members struggle to survive economically as a result of the recent economic crisis and shifts in the movement of qualified labor. Moreover, with ‘Brexit’ new policies and economic trends will come into play. Thus how do companies take advantage of doing business in the European Union, while managing regional challenges? And how do government policies affect how business is done?

Course Description

The goal of this program is to offer a compre­hensive view as to various economic, political and business climates throughout Europe. It will be composed of lectures, company visits and case studies providing students a variety of perspectives. The lectures will be given by HHL professors, government advisors, as well as professors from our eastern European part­ner universities. Company visits in both Leip­zig and Prague, such as at Porsche and Skoda, will allow participants to hear first-hand how managers of multinational companies at­tempt to reap the rewards of doing business in Europe while managing the hurdles. Fur­thermore, participants will gain insights as to how various cultures affect how decisions are made at the management level. Special to the Porsche visit is the opportunity to ride along­side a professional driver on the Porsche track at over 200 km per hour! The combination of academic, cultural and in-the-market-outlooks as to the current European business climate will allow students to form their own views as to the future of business in the Europe­an Union. At the end of the program student teams will give case presentations and an exam will allow students to reflect upon what has been learned. 6 ECTS are awarded upon completion of the program.

Cultural Excursions

Alongside the interactive lectures and compa­ny visits, participants will have the opportunity to simply experience and enjoy what Germany and the Czech Republic have to offer through exciting cultural outings. Participants will be taken on city tours in both Leipzig & Prague visiting cultural landmarks and conclude each week with a special day featuring the best of the local cuisine!

Prague – historical pearl of Europe – is one of the most beautiful cities in the world. A textbook of architectural styles with its wealth of monuments, a city filled with music, romance and nostalgia is mainly a modern city full of life!

Enjoy discovering what was formerly the ancient capital of Charles IV’s Bohemian Kingdom, by walking through the city center, which spans the banks of the Vltava River.  Begin at Old Town Square, which is the heart of the center boasting of numerous cafes, shops and a thriving night life. Nearby is New Town home of the “Dancing House” designed by the famous architects Vlado Milunić and Frank Gehry. Stroll through the Jewish Quarter, which offers a moving glance and lesson as to the history of the area, as well as the opportunity to shop in high end boutiques. Walk across the breathtaking Charles Bridge where one can enjoy local artwork and performers while overlooking the city of Prague on both sides of the river. At the end of the bridge, one find’s oneself in Lesser Town filled with some of Prague’s best Czech pubs and restaurants offering local cuisine. A must on the list is a visit to Prague’s Castle located in the heart of the Castle District.

Whether one is interested in art, history, shopping in European boutiques or simply wants to stroll along cobble streets, one will quickly realize why Prague was listed in the UNESCO World Cultural and Natural Heritage.

Courses & Events

Please note that the schedule is tentative and subject to change.

Courses:

  • European Integration
  • European Monetary Integration
  • Macroeconomic and Monetary Development in the Czech Republic
  • Entrepreneurship in the Czech Republic
  • Overview of Czech Economic Development
  • Innovation at Skoda

Company visits:

  • Avast
  • American Chamber of Commerce
  • Skoda (Skoda Auto Museum and Production Plant)

Cultural events:

  • City Tour Prague
  • ‘Wrap Up Session’ with Czech Cuisine

Leipzig enjoys a long and remarkable history as a city of merchants, scholars and artists. Richard Wagner, Johann Sebastian Bach and Johann Wolfgang von Goethe all lived in and provided the basis for Leipzig’s booming cultural and art scene. Currently Neo Rauch, the father of the New Leipzig School of Artists, is making a significant impact on the contemporary art world. And in 1989, the city of the Peaceful Revolution, helped bring down communist rule throughout the former Eastern Germany.  Thus Leipzig is a vibrant cosmopolitan city with attractions and history waiting to be explored. The New York Times even ranked Leipzig among the top 10 “31 Places to Go”.

During your stay a wealth of leisure activities tempts you everywhere you go, both in and around Leipzig. Whether cycling along the canals, rowing on the river Elster, checking out the newest art at the infamous Spinnerei or visiting one of the numerous museums—you will quickly gain a glimpse as to why Leipzig fever is spreading throughout Germany. In the evening, bustling night life, bars and clubs from very traditional to Avant garde are open all night long. If you are looking for cultural inspiration, you cannot go wrong visiting the Leipzig Opera or the world-famous Gewandhaus Orchestra. Moreover, with Berlin and Dresden being only 1 hour away by train, it is easy to make a day trip and explore these cities as well!

Courses & Events

Please note that the schedule is tentative and subject to change.

Courses:

  • Management Practice in Central Eastern Europe vs. Germany
  • German Competitiveness: Introduction  to the German Economic System
  • Marketing: A European Perspective
  • The Economic Scale of Electronic Businesses in Europe: Fate of the Copycats?
  • Europe: Future Outlook for Business

Company visits:

  • Porsche (Production Line and Porsche Ride)
  • Invest Region Leipzig
  • SpinLab – The HHL Accelerator

Cultural events:

  • Leipzig City Tour
  • ‘Closing Ceremony’ Bavarian Style

Dates and Fees

The next Summer Program at HHL will be held from June 17-28, 2019.

Application deadline is March 16, 2019.

The tuition fee is EUR 2,500 payable to HHL before arrival. Students coming from HHL partner institutions can receive a tuition waiver in the frame of cooperation agreements on student exchange.  A fee for organized meals and events of EUR 150 is to be paid after arrival. Additional personal expenses (accommodation, meals, etc.) are estimated to be between EUR 1,100 to 1,700.