Center for Strategy and Scenario Planning
What will my industry look like five or ten years from now? What products will customers buy in the future? How will Asian economies evolve with their growing middle class? In our complex and volatile world, traditional strategy tools such as Porter's Five Forces and Ansoff's Product-Market Matrix fail to provide convincing answers.
Experience from the current crisis shows that we must take non-linear developments into account and that we need to be prepared for different futures possible. Scenario planning is a tool to achieve this. By developing and describing different visions of the future, the method provides the foundations for a new level of strategic planning and management.
The Center for Strategy and Scenario Planning is a leader in the field of scenario management. Established as a joint initiative by HHL Leipzig Graduate School of Management and Roland Berger Strategy Consultants, the Center aims to fully exploit the potential of scenario planning methods in theory and practice. We refine the techniques involved and encourage public debate of the method.
We pursue three main areas of activity:
- Serving as the core of an international platform of experts, think tanks, academics and practitioners
- Supporting scenario projects for companies, governmental institutions and other organizations by developing, evaluating and monitoring scenarios
- Conducting academic research and education in scenario planning
Visit the Center's web site: www.scenarioplanning.eu
Scenarios and their behavioral effects in organizations
We analyze the role of scenario planning in organizations' decision-making processes. Research questions include: How does using scenarios change the mindset of individuals and an organization as a whole? Do management teams behave differently if they use scenarios as a basis for their long-term planning?
Scenario planning as an integrated approach
We assess the links between every step of the scenario and strategy development processes. Research questions include: How do corporate planners best integrate scenario planning into their existing strategy development process? What tools can be applied to make scenario planning an efficient management tool?
Scenario development for an uncertain future
We develop scenario studies that allow decision-makers to plan for a complex, uncertain and volatile future. Research questions include: How can scenarios meet the requirements of corporate planning in today's global market environments?
Prof. Dr. Torsten Wulf (Academic Director)
Prof. Dr. Burkhard Schwenker (Academic Director)
Christian Rosenkranz (Research Associate)
Dr. Philip Meissner (Affiliated Member)