HHL Sneak Peek (online): Data Privacy and its Implications for Online Marketing


Online via Zoom, 1.00 - 1.45 pm (CEST)


May 12, 2022



You are interested in an international and top-ranked Master in Management or MBA program? Then seize the opportunity and broaden your view!

HHL invites you to a series of Sneak Peek lectures. Here you will learn which topics are taught in the master’s programs, get exciting insights into current trends in the respective areas and at the same time get to know the professors of HHL and the teaching style. After the lecture, the professors will be available to answer questions on the topic or on the master’s programs in general.

Data Privacy and its Implications for Online Marketing

Join us for a lunchbreak full of thrilling insights!

The event language is English.
Your participation is free of charge. Please register for the virtual lecture via our online registration platform top right.

Prof. Dr. Erik Maier
Chair of Marketing and Retail

Online marketing and customer analytics strongly profits from access to customer data. But due to data privacy regulations, access to customer data is increasingly restrained. At the same time, dominant companies like Google or Facebook are introducing their own privacy regulations. This Sneak Peak discusses implications for online marketing and customer analytics and how companies can respond.

HHL Sneak Peek
With the virtual Sneak Peek series we want to give potential HHL students an insight into the program content and teaching style at HHL. At the same time, these events offer the opportunity to meet HHL professors, make first contacts and learn more about HHL and its master programs.
Interested in further events of the virtual Sneak Peek series? Please check the HHL Event Calendar.