Strategy goes hand in hand with entrepreneurship!
In times of a “VUCA” world, strategy becomes more important than ever. It has never been more challenging to assess economic, political and societal relationships: Digital technologies bring up completely new business models, industry boundaries vanish, novel competency profiles emerge for many jobs and at the same time geopolitical developments lead to a questioning of successful concepts of globalization. Of course, there have always been insecurities and risks – but the combination of volatility, uncertainty, complexity and ambiguity leads to unprecedented challenges for companies and their executives and managers.
Good strategy today means developing a vision of the future and deriving creatively different options for the company. This requires not only the very fundamentals of strategy namely thorough analyses of the internal capabilities and external environment but also the entrepreneurial mindset of continuously thinking in opportunities and the agility to realize them. The companies with the most resources are not necessarily the successful ones in this environment, but the companies with a clear strategic vision and entrepreneurial thinking and acting.
In my research, I focus exactly on this interface between strategy and entrepreneurship. Within the field of corporate entrepreneurship, I explore
and analyze how established companies work together with start-ups, try to bring in more entrepreneurial spirit into their organizations and make use of disruptive technologies for new products, business models or processes to master the challenges of the digital transformation.
Since 2018, I am Assistant Professor at the Dr. Ing. h.c. F. Porsche Chair for Strategic Management and Digital Entrepreneurship at HHL. My academic education is closely connected with HHL. I graduated from HHL´s Master of Science program and completed my doctoral studies here. Before my academic career, I worked as a strategy consultant for more than five years and in my latest position, I was a project manager in the Munich office of Stern Stewart & Co. The connection of theory and practice has high relevance for me. Besides the scientific contribution, in my research I focus on implications for practitioners in the business world. I published articles among others in Harvard Business Review, Harvard Business Manager, International Journal of Entrepreneurship and Innovation Management and Journal of Applied Business Research. In addition to teaching at HHL, I am a lecturer at further national and international top-universities and business schools.