HHL x Lange Nacht der Wissenschaften – Von A wie Amazon bis Z wie Zalando: Wie messen Onlineshops unser Verhalten und optimieren ihre Angebote?

The Long Night of the Sciences will take place in Leipzig on June 23, 2023. At over 50 locations in the city, there will be a night of wonder, experimentation and discussion. HHL Leipzig Graduate School of Management will also be present as part of the Leipzig science family.

Come by and look forward to an exciting and interactive panel discussion where you can engage in direct exchange with experts from HHL and beyond.

Von A wie Amazon bis Z wie Zalando: Wie messen Onlineshops unser Verhalten und optimieren ihre Angebote?

Talk round moderated by Prof. Dr. Erik Maier

After a short introduction, the panelist

• Dr. Rico Bornschein | Senior Data Scientist, CHECK24 Vergleichsportal
• Dr. Patrick Möbius | Head of Business Intelligence, Grünhorn
• Prof. Dr. Erik Maier | Chair of Marketing and Retail, HHL Leipzig Graduate School of Management

will discuss about the possibilities, limits and relevance of tracking and e-commerce optimization on the Internet in times of data protection, DSGVO and the impending end of third-party cookies.

The event language is German. The event is free of charge.

Experience with us an interesting evening around science See you @HHL!

Learn more about the Long Night of the Sciences (in German)

Please note:
Everyone is welcome to the event. Short notice participation is possible and encouraged. The participation request in advance is a support that gives our event team a better overview for the participant management.