Summer Program - Doing Business in Europe

Study in 2 countries and discover the European Union



Doing Business in Europe

Application Deadline

March 16, 2018

Program Dates

June 18-29, 2018


Principle Contracts in the EU
European & Regional Banking Systems
Business Trends & Innovation in Regions of the EU
European Business Management


Program Brochure

Program Length

2 weeks

Program Language


Entry Requirements

Nomination of Home University or as a Free Mover & Online Application

Program Fee

EUR 2,500 (students coming from HHL partner institutions can receive a tuition waiver in the frame of cooperation agreements on student exchange), plus 150 EUR fee for organized meals and events.

Program Locations

Leipzig and Prague

Program Design

Doing Business in Europe - Opportunities and Challenges

Building on the research interests of the faculty of HHL Leipzig Graduate School of Management and current trends, participants are offered various viewpoints as to business in Europe while studying in both Leipzig and Prague.

The European Union having a single market with free movement of people, goods, services and capital has allowed for comprehensive integration of the member states. The majority of the members have furthered the economic integration with the adoption of the Euro and many are thriving in the global market. However, while more countries seek to enter the European Union, some existing members struggle to survive economically as a result of the recent economic crisis and shifts in the movement of qualified labor. Moreover, with ‘Brexit’ new policies and economic trends will come into play. Thus how do companies take advantage of doing business in the European Union, while managing regional challenges? And how do government policies affect how business is done?

Course Description

The goal of this program is to offer a comprehensive view as to various economic, political and business climates throughout Europe. It will be composed of lectures, company visits and case studies providing students a variety of perspectives. The lectures will be given by HHL professors, government advisors, as well as professors from the University of Economics, Prague. Company visits in both Leipzig and Prague, will allow participants to hear first-hand how managers of multinational companies attempt to reap the rewards of doing business in Europe while managing the hurdles. Furthermore, participants will gain insights as to how various cultures affect how decisions are made at the management level. 

Unique to HHL’s Summer Program, company visits to Porsche in Leipzig and Skoda in Mladá Boleslav provide students an exciting opportunity to analyze competing business strategies in preparation for their team case study presentation. Special to the Porsche visit is the opportunity to ride alongside a professional driver on the Porsche track at over 200 km per hour!

The combination of academic, cultural and in the market outlooks as to the current European business climate will allow students to form their own views as to the future of business in the European Union. 

Cultural Excursions

Alongside the interactive lectures and company visits, participants will have the opportunity to simply experience and enjoy what Germany and the Czech Republic have to offer through exciting cultural outings. Participants will be taken on city tours in both Leipzig & Prague visiting cultural landmarks, be treated to German dishes and conclude the course with an excursion to Melnik Castle where they will enjoy an evening of wine tasting and Czech cuisine, while overlooking the Labe and Vltava rivers.

Courses and Events in Leipzig

Please note that the schedule is tentative and subject to change.


  • German Competitiveness: Introduction  to the German Economic System 
  • European Integration
  • European Monetary Integration &  Brexit
  • The Economic Scale of Electronic Businesses in Europe: Fate of the Copycats?  
  • Industry 4.0: Moving From "What" to "How" in Europe 
  • European "Smart Cities" 
  • Management Practice in Central Eastern Europe
  • „Invest in Trust: A European Perspective”

Company visits:

  • Porsche (Production Line and Porsche Ride)
  • Spreadshirt
  • SpinLab - The HHL Accelerator

Cultural event:

  • Leipzig City Tour

Courses and Events in Prague

Please note that the schedule is tentative and subject to change.


  • Overview of Czech Economic Development
  • Country of Origin: Does it Matter?
  • Brand Management in the International Automobile Industry
  • Macroeconomic and Monetary Development in the Czech Republic

Company visits:

  • Avast
  • American Chamber of Commerce
  • Skoda (Skoda Auto Museum and Production Plant)

Cultural event:

  • City Tour Prague
  • Day Trip to Melnik with Melnik Castle Tour and Wine Tasting and Dinner

Dates and Fees

The next Summer Program at HHL will be held from June 18-29, 2018.

Application deadline is March 16, 2018.

The tuition fee is EUR 2,500 payable to HHL before arrival. Students coming from HHL partner institutions can receive a tuition waiver in the frame of cooperation agreements on student exchange.  A fee for organized meals and events of EUR 150 is to be paid after arrival. Additional personal expenses (accommodation, meals, etc.) are estimated to be between EUR 1,100 to 1,700.


We have received group rates at the following hotels for your convenience: 

Hotels in Leipzig
Leipzig Marriott Leipzig
Am Hallischen Tor, 04109 Leipzig
(approx. 10 min by tram to HHL)

Single room: ≈ EUR 109 per night, incl. breakfast, Wi-Fi & fitness center
Double room: ≈ EUR 129 per night, incl. breakfast, Wi-Fi & fitness center
Meininger Hotel
Brühl 69, 04109 Leipzig
(approx. 10  min by tram to HHL) 
Single room: ≈ EUR 62 per night, incl. breakfast, WiFi
Hotels in Prague
K+K Hotel Central
Hybernska 10, 110 00 Prague
(appr. 15 min walking distance to the University of Economics Prague) 
Single room: ≈ EUR 140 per night, incl. breakfast, Wi-Fi, fitness and wellness center
Courtyard Marriott Prague
Lucemburska, 130 00 Prague
(approx. 20 minutes by tram to the University of Economics Prague) 
Single room: ≈ EUR 113 per night, incl. breakfast, Wi-Fi & fitness center
Double room: ≈ EUR 122 per night, incl. breakfast, Wi-Fi & fitness center  


Leipzig enjoys a long and remarkable history as a city of merchants, scholars and artists. Richard Wagner, Johann Sebastian Bach and Johann Wolfgang von Goethe all lived in and provided the basis for Leipzig’s booming cultural and art scene. Currently Neo Rauch, the father of the New Leipzig School of Artists, is making a significant impact on the contemporary art world. And in 1989, the city of the Peaceful Revolution, helped bring down communist rule throughout the former Eastern Germany.  Thus Leipzig is a vibrant cosmopolitan city with attractions and history waiting to be explored. The New York Times even ranked Leipzig among the top 10 “31 Places to Go”.

During your stay a wealth of leisure activities tempts you everywhere you go, both in and around Leipzig. Whether cycling along the canals, rowing on the river Elster, checking out the newest art at the infamous Spinnerei or visiting one of the numerous museums—you will quickly gain a glimpse as to why Leipzig fever is spreading throughout Germany. In the evening, bustling night life, bars and clubs from very traditional to Avant garde are open all night long. If you are looking for cultural inspiration, you cannot go wrong visiting the Leipzig Opera or the world-famous Gewandhaus Orchestra. Moreover, with Berlin and Dresden being only 1 hour away by train, it is easy to make a day trip and explore these cities as well! 


Prague - historical pearl of Europe - is one of the most beautiful cities in the world. A textbook of architectural styles with its wealth of monuments, a city filled with music, romance and nostalgia is mainly a modern city full of life!

Enjoy discovering what was formerly the ancient capital of Charles IV’s Bohemian Kingdom, by walking through the city center, which spans the banks of the Vltava River.  Begin at Old Town Square, which is the heart of the center boasting of numerous cafes, shops and a thriving night life. Nearby is New Town home of the “Dancing House” designed by the famous architects Vlado Milunić and Frank Gehry. Stroll through the Jewish Quarter, which offers a moving glance and lesson as to the history of the area, as well as the opportunity to shop in high end boutiques. Walk across the breathtaking Charles Bridge where one can enjoy local artwork and performers while overlooking the city of Prague on both sides of the river. At the end of the bridge, one find’s oneself in Lesser Town filled with some of Prague’s best Czech pubs and restaurants offering local cuisine. A must on the list is a visit to Prague’s Castle located in the heart of the Castle District.

Whether one is interested in art, history, shopping in European boutiques or simply wants to stroll along cobble streets, one will quickly realize why Prague was listed in the UNESCO World Cultural and Natural Heritage.


Any questions? We are here for you!

Dr. Heather Metje
Manager International Relations
T +49 341 9851-746
F +49 341 9851-810

Accreditation & Rankings

Among the leading EMBA
programs worldwide

Top 5 in Germany

Most International University
in Germany

#1 for Entrepreneurship
in Germany