Doing Business in the European Union: Study in 2 Countries, Discover the European Union
Building on the research interests of many of the faculty of HHL Leipzig Graduate School of Management, participants are offered various perspectives as to business in Europe while studying in both Leipzig and Prague.
The European Union having a single market, with free movement of people, goods, services and capital has allowed for comprehensive integration of the member states. The majority of the members have furthered the economic integration with the adoption of the Euro and many are thriving in the global market. However, while more countries seek to enter the European Union, some existing members struggle to survive economically as a result of the recent economic crises and shifts in the movement of qualified labor. Thus how do companies take advantage of doing business in the European Union, while managing regional challenges? And how do government policies affect how business is done?
The goal of this course is to address these issues by comparing various economic, political and business climates. Upon completion of the program participants will have a strong basis to further analyze the business sectors and competitiveness within the European Union. While an emphasis will be placed on business strategies in Germany, as well as in Central Eastern Europe, the content of the lectures will not be limited to these regions.
The two-week interactive course is composed of lectures, company visits and case studies providing students a variety of perspectives. The lectures will be given by HHL professors, government advisors, as well as professors from our eastern European partner universities. The combination of academic, cultural and in the market perspectives as to the current European business climate will allow students to form their own views as to the future of business in the European Union.
Company visits in both Leipzig and Prague, will further allow participants to hear first-hand how managers of multinational companies attempt to reap the rewards of doing business in Europe while managing the hurdles. Furthermore, participants will gain insights as to how various cultures affect how decisions are made at the management level. Unique to HHL’s Summer Program, company visits to Porsche in Leipzig and Skoda in Mladá Boleslav provide students an exciting opportunity to analyze competing business strategies in preparation for their team case study presentation. Special to the Porsche visit is the opportunity to ride alongside a professional driver on the Porsche track at over 200 km per hour!
Alongside the interactive lectures and company visits, participants will have the opportunity to simply experience and enjoy what Germany and the Czech Republic have to offer through exciting cultural outings. Participants will be taken on city tours in both Leipzig & Prague visiting cultural landmarks, be treated to German dishes and conclude the course with an excursion to Melnik Castle where they will enjoy an evening of wine tasting and Czech cuisine, while overlooking the Labe and Vltava rivers.