Doing Business in the Enlarged European Union July 6 - July 18, 2015
The program “Doing Business in the Enlarged European Union” builds on the unique geographical location of the HHL Leipzig Graduate School of Management as well as the research interest of many of its faculty. Being located adjacent to countries in Central and Eastern Europe, the process of political and economic changes is a highly important issue to both academic researchers and the numerous corporations operating in this area. This course offers students an insight into their management challenges and also teaches them the tools and skills necessary for making the most of the business opportunities offered by current developments in Central and Eastern Europe.
This two-week course is taught entirely in English. The lectures will be given by international experts in the field of transitional economies as well as by guest lecturers from the business field. Students will be exposed to a variety of perspectives on the real-life issues of doing business in transitional economies.
The course focuses on the consequences and opportunities that the enlargement of the EU creates for management. Special emphasis will be devoted to the analysis and discussion of case studies that illustrate and analyze managerial challenges. Relevant theoretical concepts as well as the macroeconomic background will be discussed.
The course includes visits to companies in the Eastern part of Germany as well as a five-day study trip to the Czech Republic.
These trips will provide the students with insights into the political-business environment, in which the management operates, and how it differs between the Czech Republic and former East Germany.
Participants will also have an opportunity to discuss their ideas with business managers who were involved in the transition process. Students will have a chance to share experiences with managers who have gone through the entire process of transforming a business from a state-owned corporation under a centrally planned economy to a privately-owned company with a clear focus on markets, competitive advantages and profitability.