Rolf Schrömgens Professorship in Entrepreneurship and Technology Transfer

Jun.-Prof. Dr. Vivek Velamuri


Rolf Schrömgens Professorship in Entrepreneurship and Technology Transfer


Rolf Schrömgens
Association of Friends of HHL

Academic Group

Innovation and Entrepreneurship

Junior Professor

Jun.-Prof. Dr. Vivek Velamuri

Research Associates

Susanne Pankov
James Downs, Weni Zhou (both external)


Business Design & Business Plan Seminar
Scientific Writing and Publishing
Social Entrepreneurship



Research Areas

Business models
Business model innovation 
Managerial cognition
Open innovation


Chair of Information Systems I - Innovation & Value Creation, University of Erlangen-Nuremberg
Dr. Bernhard Doll, Orange Hills
German Biomass Research Center (DBFZ)
European Academy of Management (EURAM)
Fraunhofer Center for International Management and Knowledge Economy
HTWK Leipzig (University of Applied Sciences)
Leibniz Institute of Surface Modification (IOM)
Leipzig Foundation for Innovation and Technology Transfer
Peter Pribilla Foundation
Translational Centre for Regenerative Medicine (TRM)

05/02/2018 clarifydata Wins at Entrepreneurship Conference Accelerate@HHLtrivago founder Rolf Schrömgens calls for more acknowledgement for entrepreneurs. Read ›
04/18/2018 HHL SpinLab Investors Day: Startups Whyapply and Motionscloud WonNew format for the venture capital and start-up scene in central Germany premieres at Leipzig Read ›
02/05/2018 High-Energy Partnership with conenergycon|energy and SpinLab – The HHL Accelerator agree to future-oriented cooperation Read ›


The overriding goal of the Rolf Schrömgens Professorship in Entrepreneurship and Technology Transfer is to promote entrepreneurship in the region of Leipzig and beyond. The philosophy of the professorship aims at three distinct goals:

Provide interactive and dynamic lectures where the necessary tools are presented so students can further develop their interests in the areas of entrepreneurship and innovation

Conduct and publish research on topics that are relevant to industry

Act as an enabler and promoter of entrepreneurship and technology transfer in the region and beyond


The Rolf Schrömgens Professorship of Entrepreneurship and Technology Transfer coordinates the elective "Entrepreneurship" in the M.Sc. program and is overlooking the content of all further entrepreneurship-related courses at HHL Leipzig Graduate School of Management. In addition, the chair also teaches entrepreneurship in both the MBA and the Part-time M.Sc. programs. The courses are designed to be highly interactive and provide students with adequate space to discuss their ideas in an open learning environment. The teaching is a blend of theory and case studies, with prominent guest lecturers also participating.

Course List

  • Business Design & Business Plan Seminar
  • Entrepreneurship
  • Scientific Writing and Publishing
  • Social Entrepreneurship

Guest Lecturers

  • Carsten Petzold, Serial Entrepreneur, Co-Founder & CEO, RockPetz Ventures
  • Christian Hetke, Founder, Futalis   
  • Dirk Masurat, Founder,
  • Dr. Gerald Böhm, Managing Director, BIO-NET LEIPZIG
  • Fabian Schaaf, Founder,
  • Gebhard Ottacher, COO, Teach for Austria
  • Pawel Chudzinski, Co-Founder & Managing Partner, Point Nine Capital
  • Sören Schuster, Managing Director, Technologiegründerfonds Sachsen (TGFS)
  • Thomas Rappold, Founder and Board of Directors, Numbrs AG
  • Ulrich Köllensperger, Director, EQT Partners


Research conducted aims at solving managerial problems faced by organizations with a focus on entrepreneurship, innovation, and technology transfer. Current research focuses on different facets of hybrid value creation (i.e. the process of generating additional value by innovatively combining products and services) and open innovation (i.e. a paradigm that postulates the integration of external sources into the innovation process). In addition, there is a genuine interest in conducting research on the phenomenon of social entrepreneurship.

Researchers of the Rolf Schömgens Professorship actively participate in the international research community through publications in leading journals such as the International Journal of Innovation Management or Journal für Betriebswirtschaft (JfB). We are also actively involved in presentations and discussions at academic conferences and workshops e.g. the Academy of Management (AOM), the International Society for Professional Innovation Management (ISPIM), and the European Academy of Management (EURAM).  In our research we also collaborate with colleagues from different disciplines to ensure that multiple perspectives are considered. The Professorship also offers master’s thesis supervision alongside current research projects. Thesis topics in the past have ranged from exploring new business opportunities in the online furniture market to investigating business model innovation in new firms.

Doctoral Research

Susanne Pankov, a research associate, focuses on sustainability issues as well as ecosystems in the sharing economy. Currently, Susanne is analyzing how founders of sharing ventures are managing paradoxes deriving from the industry.

Mirjam Rössler, a research associate, explores the field of business model innovation from an incumbent as well as entrepreneurial perspective. Thereby, she examines the impact of managerial cognition on the design of novel business model configurations. Currently, she focuses her research on the context of corporate entrepreneurship initiatives.

James Downs, an external doctoral student, intends to provide an extensive analysis of the key and current challenges facing the modern biopharmaceutical industry. One such focus is on bringing products to market faster and less costly in terms of their business models.  

Knowledge Transfer

The Rolf Schrömgens Professorship is actively involved with transfer of knowledge from within HHL to various external partners through consulting projects. Some projects that the Professorship has been involved with are:

Delta Vir: Development of a business plan for a biopharmaceutical startup that has developed a novel cancer vaccine treatment

Translational Centre for Regenerative Medicine (TRM Leipzig): Development of a business plan for a biopharmaceutical startup that has developed a revolutionary approach for treating progressive myopia

Leibniz Institute of Surface Modification (IOM): Strategy consulting for the founding of an “ultra precision surfaces” technology center

HiperScan: Consulting the three year old startup on how to replicate their growth within Germany to other European countries

German Biomass Research Center (DBFZ): Collaboration on the development of a strategic plan for the formation of a bioenergy innovation hub

Next Bike: Working on a comprehensive business plan for new upcoming service offerings

Melodicus: Development of a business plan for the online music learning startup

The Professorship also actively supports the activities of Accelerate, the HHL student initiative that aims to foster and promote entrepreneurship at HHL and in the surrounding community.


Jun.-Prof. Dr. Vivek K. Velamuri
Junior Professor
T +49 341 9851-753
F +49 341 9851-679
Susanne Pankov, M.Sc.
Research Associate
T +49 341 9851-754
F +49 341 9851-679
Economics & Information Systems
Financial Management

Accreditation & Rankings

Among the leading EMBA
programs worldwide

Top 5 in Germany

Most International University
in Germany

#1 for Entrepreneurship
in Germany