HHL Accounting Talk: Praxis-Trends in der Unternehmensberichterstattung – Krisenkommunikation 2022

Corporate reporting – as we know it today in Europe – is facing an unprecedented process of change. Due to a wide variety of dynamics and developments on the market, the way in which annual and sustainability reports are prepared, published, received and communicated will change significantly in the future. In this context, the Corona pandemic is acting like an accelerant. Corporate reporting – and financial communication in particular – is in crisis mode. Not every company can easily cope with this. This event will raise awareness of the upcoming change process and possible preparatory measures on the part of companies.

Specifically, the following questions will be addressed and answered:

• What trends in corporate reporting are we facing?
• What does “crisis communication” mean in this context?
• Which of these trends are really relevant to reporting companies?
• Who do these trends affect?
• What do these trends mean for SMEs?

The discussion partners

Prof. Dr. Henning Zülch has been Chairholder of the Chair of Accounting and Auditing at HHL Leipzig Graduate School of Management since September 2006. In addition, he has been a visiting professor at the University of Vienna in the area of “Selected Foreign Accounting Systems” since the winter semester 2007/2008.
Professor Zülch’s research focuses on accounting issues according to International Financial Reporting Standards (IFRS) and financial communication. In the area of financial communication, the following topics are the main focus of his work: Reporting (including digital communication and non-financial reporting), Investor Relations, Capital Markets (Mergers & Acquisitions) and Sports Management.
Professor Zülch is the initiator and academic director of the annual competition called “Investors’ Darling” to determine the listed company with the best financial communication on the German capital market in cooperation with manager magazin. hhl.de/zuelch

Dr. Eloy Barrantes is CEO of nexxar, one of the leading international agencies for digital corporate reporting, based in Vienna. After studying in Osnabrück and earning his doctorate in “Communication and Media Studies” at the University of Vienna, Eloy Barrantes joined nexxar in 2012.

Frederick Busch is project manager at nexxar. After studying at the TU Dresden, he joined nexxar’s digital team in October 2020.

The discussion will be held in German.

HHL Leipzig Graduate School of Management

HHL is a university-level institution and ranks amongst the leading international business schools. The goal of the oldest business school in German-speaking Europe is to educate entrepreneurial, responsible and effective business leaders. HHL stands out for its excellent teaching, its clear research focus, its effective knowledge transfer into practice as well as its outstanding student services. Study programs include a Master in Management program, a Master with a specialization in Finance as well as an MBA program. All programs can be completed full-time or part-time. HHL also runs a Doctoral Program. The HHL Executive Education offers state-of-the-art management seminars for executive talents. Besides its main campus in Leipzig, the university maintains study locations in Cologne and Munich. HHL is accredited by AACSB International and ACQUIN. hhl.de

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