Photography Guidelines for HHL Blog
Requirements for Blog Post Photos
There are many different photography styles out there. We would like to share a selection of different photography styles that fit seamlessly into our HHL Blog Layout. You are welcome to share this page with your photographer.
Types of photography we will cover:
1. Header Photos for Interview
The photo featured at the top of the blog post, right next to the heading. This part is surrounded by a blue box.
The header photo needs to be shot in landscape and have a minimum size of 615x330 px.
Four shooting styles that make you stand out
2. Testimonial Photos for Quote
We want to share your opinion with the HHL Community by publishing a testimonial. To make it more personal we would like to include an picture. When you select your picture, please keep in mind that it will be cropped to fit into a circle (see example below).
Therefore it is very helpful, if you choose a pictures that leaves some space around your head. We added an example below to show you what exactly we mean.
The Original Photo
The Testimonial Version of the Photo
3. Header Photo for Guest Posts
Ideally, we would like to add a unique photo to each new blog post. This is why we ask you to provide any photo material connected to your post topic in advance. The “right” picture is actually more than a subjective choice but actually based on a number of factors. Therefore, we want to provide some examples to make sure you chose a picture that best represents your topic and cause.
Why is this important?
📱Mobile first. We always make sure that the picture still looks good on a mobile phone as this is where most readers will be viewing it.
👀 Post Preview. The header picture will be displayed in different formats depending on where the viewer sees it.
❤️ LinkedIn and other Social Apps. When we post the blog post to e.g. LinkedIn, the program will automatically use the header image as a preview image. This can not be changed and should therefore be representative of the cause but also convey the emotion of the topic.
#1 People in Action
Show the students, faculty or staff in action.
#2 Buildings or Locations
Use a picture of a specific building or shots from the location of an event to give the reader a feeling for the event.
We have a great selection of HHL campus pictures at our disposal. This only applies to pictures of other places or program events where the photography was not hired by Brandmarketing.
#3 Portrait or Dynamic Headshot
If the blog post focuses on a specific person, we recommend using a headshot. Please check the requirements for #1 Header Photo for Interviews for all details.
Hej there! I'm Alexandra, Content Marketing Manager at HHL. One of my favorite tasks is interviewing the HHL community and sharing their success stories with you. My goal is to create a digital home for all the experiences and stories found in our community - and hopefully inspire you to join us on one of our campuses in Leipzig, Cologne or Munich.