Women In Business Sarah Berger Bieberei

Career Paths for Women in Tech: When To Start Your Own Business

by Petra Spanka | February 03, 2023
Sarah Berger founded “Die Biberei” in January 2021. She offers software development and digital consultancy, helping clients develop digital products such as web applications or smartphone apps. In this interview, we talk to her about her career path as a woman in tech and why she believes skills in software development are crucial for the jobs of the future.

Interview with Sarah Berger, Founder of Die Biberei

Career update: Since August 2022 Sarah Berger is also working as Lecturer for Digital Business Models and Prototyping at DHBW.

Sarah Berger has a background in computer science and has spent her career working in IT, security consultancy and developing digital products for companies such as Mercedes Benz. After a successful career path in tech, she realized it was time to start a company of her own to tackle the challenges her clients had been facing.

Starting her own tech company

Together with her husband, she founded “Die Biberei” in January 2021. They offer software development and digital consultancy, helping clients develop digital products such as web applications or smartphone apps.

Experience from a career path in tech

What makes them stand out from the competition is their focus on minimalism and efficiency.

“We try to develop software with a minimum amount of programming. This might sound counterintuitive, but actually, that way we help our clients find a way to develop software faster and with less effort.”

Sarah Berger, Founder of Die Biberei

From her own work experience, she knows that even as companies are getting more digital, often the effort to develop things is just too high. In her last job, she was never at a loss for new ideas but often found herself lacking the resources to get new products on the market or in some cases to do sufficient test runs.

We talked to Sarah as part of our interview series “Women in Business Stories” which can be found in full on our HHL Youtube Channel. In this interview, we talk about her career path as a woman in tech and why she believes skills in software development are crucial for the jobs of the future.

Watch the full interview with Sarah Berger down below!

Connect with Sarah Berger on LinkedIn.

What advice do you have for women in business?

  • #1 Don’t take yourself too seriously.

Don’t be afraid of making mistakes, because you will make them anyway. Don’t worry about being perfect. This will limit you. You put so much energy in being someone else. Instead, take that energy and put it into real projects.

  • #2 Give yourself more freedom and space to do what you want to do.

If you want to launch a podcast or a company, go do it. Of course, this is easy said than done. But often we are too afraid of doing something because we are fearing our “worst-case scenario” in our head.

I challenge you to really visualize that worst-case scenario. What would happen if everything would go wrong? Write it down. But don’t stop there. Now think of 3 to 5 ways you could get out of that worst-case situation. Chances are you can move back out. This exercise can help to demystify the fears we have in our head.

  • #3 Don’t try to make everyone happy.

No matter what you do you will never make everyone happy. So skip that step and just move right into doing what you really want to do.

Don’t worry about being perfect. This will limit you. You put so much energy into being someone else. Instead, take that energy and put it into real projects.

How do you achieve that mindset?

The one thing that helped me was to take some time off and reflect on what I wanted. That way I started to prioritize what was important to me. I also wrote my goals down. And asked myself the hard questions: “Are you currently achieving this? And if not, what needs to change?”.

Other things that helped me were:

  • listening to podcasts
  • reading a lot
  • learning from others

I can only encourage everyone: “Start your journey right away. Sometimes you need to start before you are ready.”

Meet the Women@HHL

Women in Business Interviews

This article was first published on July 13, 2021.