Prof. Dr. Manfred Kirchgeorg
At the Chair of Marketing Management and Sustainability the research projects are bundled into three main areas: 1. Marketing, 2. Holistic Branding, 3. E-Commerce & Crossmedia Management. In their research projects, they always try to establish theoretical and analytical between the three focal points.
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February 25, 2021 | Faculties and Research
Marketing & Sustainability – 30 Years of Research Symbiosis
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August 04, 2020 | Campus Life & Study
Serial Founder from Silicon Valley on Covid-19 Impact