Prof. Dr. Manfred Kirchgeorg
At the Chair of Marketing Management and Sustainability the research projects are bundled into three main areas: 1. Marketing, 2. Holistic Branding, 3. E-Commerce & Crossmedia Management. In their research projects, they always try to establish theoretical and analytical between the three focal points.
February 25, 2021 | Faculties and Research
August 04, 2020 | Campus Life & Study