Traction Lab
Traction Lab is the advanced startup program by HHL Digital Space, designed for founders beyond the MVP stage who have validated their idea and are ready to grow. The program helps you build the strategic and operational foundations needed for professionalization.
It focuses on validating your core offering with real customers, gaining early traction, and building scalable systems in marketing, sales, and organizational development. In parallel, we help you understand your financial needs, prepare for external funding, and build a focused team with clear roles and scalable processes.
Traction Lab is the right fit if you are
- A team after incubation
You’ve built your foundation and are ready to professionalize and take the next step. - An early-stage startup with first traction
You’ve moved beyond the idea and MVP stage and are seeing initial user or market validation. - Preparing to scale
You’re ready to grow your team or enter new markets, and need strategy and structure to scale sustainably. - Getting ready to fundraise
You want to become investor-ready and sharpen your story, metrics, and positioning.
Traction Lab Batch #2 launches in April 2026.
Application details follow in 2026.
To apply, please prepare:
- Pitch Deck: Concise and compelling; story, problem, solution, business model, traction, team
- Product Demo: Live website, demo video, or prototype walkthrough
- Team Overview: Brief bios of founders and core team members
- Motivation Letter/Video: Why you want to join Traction Lab and which traction challenges you want to tackle
