Student Consulting Projects at HHL
Student Consulting Projects are an essential part of studying at HHL. Students independently tackle real-world projects in collaboration with renowned corporations, medium-sized enterprises, and startups. They are supervised by experienced professors and develop well-founded strategies and solutions for current business challenges.
Faculty Cooperations at HHL
An important element of studying at HHL is the “field projects,” student consulting projects supervised by a faculty chair. Students run these projects independently while receiving coaching from the respective chair. Many well-known large corporations, medium-sized companies, and startups have already benefited from the results of HHL’s student consulting projects.
Project Topics from All Business Areas
This cooperation format is offered to companies looking for fresh ideas, profound research, and sound solutions to current management challenges. Project topics can be derived from all business areas, including:
- Marketing, sales, and logistics concepts
- Process optimization and controlling tools
- Business development and business plans
- Market research
- Cross-media management
- Sustainability concepts and management strategies
- Financing concepts
Communication with Our Students
Within the framework of student consulting projects, our students work closely with company representatives and the supervising faculty chair in a continuous dialogue.
It is always impressive to see the students structuring their own work to deliver a high-quality result through excellent project management. If there is something going slightly in the wrong direction, we’re there to nudge them into the right one.
High Implementation Rate
A total of 95% of the companies implement the concepts developed by HHL students, demonstrating the high practical relevance and impact of these projects.
The Consulting Project Process
If you wish to collaborate with us and have a diverse student body develop a new concept for your business, we would love to hear from you. Each student consulting project follows the same structured process:
- Contact us and submit a project description
- We find a supervising faculty chair
- You present the project scope to students
- We build the team
- Kick-off meeting
- Project implementation
- Presentation of results
Three Key Benefits for Companies
How to Become a Partner
For three to six months, teams of four to six students work as management consultants under the scientific guidance of a faculty chair. Companies interested in participating are welcome to contact Martina Beermann, Manager Employer Relations, for further information.
Recent Student Consulting Projects
Market Entry Strategy for the USA: anvajo
A team of HHL students, under the supervision of the Chair of Financial Management, developed a market entry strategy for the diagnostics company anvajo. Through expert interviews and market analyses, they examined structures, customer expectations, and marketing aspects.
A ‘Hogwarts’ for Germany:
In cooperation with Leipziger Stadtbau AG, HHL students explored the feasibility of an educational institution inspired by the concept of Hogwarts. The goal was to develop a sustainable business model for an exclusive educational facility in Central Germany.
Effective Reporting Structures for Schüco:
Another project focused on optimizing internal reporting at Schüco Polymer Technologies KG. The students analyzed existing reporting systems and developed future-proof solutions for more efficient decision-making.
Innovation Management Benchmark with Porsche:
HHL students conducted a cross-industry benchmark analysis on innovation management strategies. The goal was to identify best practices and provide Porsche with concrete recommendations for optimizing their innovation processes.
The Future of Construction: Carbon Concrete:
In collaboration with TU Dresden, students investigated the market introduction of an innovative construction material: carbon-reinforced concrete. This material has the potential to revolutionize the construction industry due to its sustainability and durability compared to traditional reinforced concrete.
Economic Impact of the ‘Partner Pferd’ Fair:
In cooperation with En Garde Marketing, an HHL team analyzed the economic significance of the ‘Partner Pferd’ fair for Leipzig. The result: a financial contribution of 25 million euros to the region and a strong unique selling point in the sports sector.
Trend Radar for a Bundesliga Club:
A Bundesliga club commissioned HHL students to identify future trends in professional football. Besides conducting market analyses, they developed an evaluation model to align the club’s strategy with sustainable growth.
Club culture and commercial business don’t contradict each other in the football industry if understood as coherent success factors.
Digital Payment Processes for Bundesdruckerei:
Another team examined the digitalization of payment transactions between citizens and public authorities for Bundesdruckerei. The project assessed the potential of digital currencies and innovative e-government strategies.
Sustainability Meets Digital Business at Porsche:
HHL students analyzed decarbonization programs in Europe and the U.S. to derive strategic recommendations for Porsche. The project strengthened the long-standing collaboration between HHL and Porsche and concluded with a final presentation at Porsche’s Leipzig plant.
Green Hydrogen in the Democratic Republic of the Congo:
Following a successful previous project, Evagor GmbH once again collaborated with HHL students to develop sustainable business models for CO2 certificate trading in the context of a hydrogen project in the DR Congo.
Blended Learning for Digital Career Institute gGmbH:
In another project, HHL students developed a blended learning strategy for Digital Career Institute gGmbH (DCI). By analyzing different learning models and target groups, they provided concrete recommendations for a digital education initiative.
Evaluating the Hamburger Derby:
HHL students had the unique opportunity to assess the economic and strategic impact of the renowned equestrian competition, the Hamburger Derby, in collaboration with En Garde Marketing. Over five months, students examined the event’s significance for Hamburg and its stakeholders, presenting their findings to the supervising faculty and event organizers. The Hamburg Derby, established in 1920, is globally known for its challenging course, and this project provided valuable insights into its economic contribution—estimated at €47.5 million in net value. By attending the event, conducting interviews with stakeholders, and engaging with sponsors, students gained firsthand experience in sports management consulting, making this project an unforgettable learning opportunity.
Dive deeper into one of the most exciting Student Consulting Projects of 2024, the evaluation of the Hamburger Derby.
Hands-On Learning with Lasting Impact
The Student Consulting Projects at HHL offer a unique format that enables students to gain real-world experience with leading companies. The highlighted projects showcase the diversity of topics, from market entry strategies and sustainable innovations to the digitalization of public services. Through these collaborations, both students and companies benefit from fresh ideas, in-depth analyses, and innovative solutions.
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