“Make It Science.” – HHL’s New Video Podcast Is Here
There are countless business podcasts out there. Most of them aim to explain the world to you. “Make it Science.” deliberately takes a different approach.
With this video podcast series, we have created a space for open academic debate where contrasting scientific perspectives challenge each other. No moderator to smooth things over. No final verdict. Instead of delivering pre-packaged answers, we expose the mechanics of critical reasoning.
Inside “Make It Science.”: HHL Professors in Scientific Debate
Let’s face it: Cutting-edge research doesn’t happen in a comfort zone. It is fueled by rigorous dispute and tough questions. With “Make it Science.”, we expose the raw discussions of our faculty members that usually happen behind closed doors. This is HHL unfiltered: We thrive on debate, embrace controversy, and don’t shy away from friction.
The cover for our HHL video podcast “Make it Science.”
Who Should Listen to the HHL Podcast “Make It Science.”?
“Make it Science.” is for anyone invested in the business world such as students, researchers, entrepreneurs, managers, and journalists who want to dig deeper. It is for those who are ready to question their own assumptions and foster interdisciplinary thinking.
The Format of the new HHL Podcast
In every episode, two HHL professors with opposing scientific perspectives take on a business topic, spanning Entrepreneurship, Sustainability, Management, Technology, or Transformation. The pairs vary from episode to episode, ensuring fresh dynamics every time.
New episodes are released bimonthly on YouTube, Spotify, and Apple Podcasts starting February 2026.
Episode Guide: The First Episode of the HHL Podcast
Episode #1: Profit vs. Purpose: Is There a Real Trade-off?
Featuring Prof. Dr. Timo Meynhardt and Prof. Dr. Henning Zülch
In this fundamental debate, a public value advocate and a financial expert face off to explore whether social impact and shareholder returns are fundamentally at odds.
They scrutinize the validity of ESG metrics, ask if purpose is becoming mere marketing rhetoric, and discuss how leaders can avoid the trap of purpose-washing. Finally, they leave the status quo behind to place their future bets on how the tension between profit and purpose will evolve over the next decade.
Listen to Episode 1 here (Video Podcast available on Spotify and YouTube).
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