Get a Taste: Open Lecture in the Part-time MBA Program: International Marketing Simulation

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Where

On campus at HHL, Jahnallee 59, 04109 Leipzig, 4 p.m. (CET)

When

Mar 3, 2023

Register/Tickets

Register easily via email

Meet Us at HHL – Join an MBA Lecture

Get a taste of our part-time MBA lectures in Leipzig: We invite you to visit us at HHL and to join an MBA lecture. This is a perfect way to get your own impressions about the MBA program and to speak with our students.

We are happy to welcome our lecturer Prof. Dr.  Carsten Bartsch who will offer the lecture „International Marketing Simulation” on campus.

This course emphasizes strategic aspects of marketing. Using the Markstrat simulation, students will make a series of marketing decisions and thereby learn about the importance of designing a marketing strategy based on customer needs. The course uses several case studies as well as a simulation game in order to reinforce the learning of the basic marketing strategy concepts.

If you are interested in the lecture, please register in advance and send us your CV.

Petra Spanka T +49 341 9851-730 | petra.spanka@hhl.de

We look forward to hearing from you and to welcoming you at HHL.
Participation is free of charge, but the number of participants is limited.

Check out our HHL Event Calendar for further open lectures

HHL Leipzig Graduate School of Management

HHL is a university-level institution and ranks amongst the leading international business schools. The goal of the oldest business school in German-speaking Europe is to educate entrepreneurial, responsible and effective business leaders. HHL stands out for its excellent teaching, its clear research focus, its effective knowledge transfer into practice as well as its outstanding student services. Study programs include a Master in Management program, two Master in Management specializations in Finance or Entrepreneurship as well as an MBA program. All programs can be completed full-time or part-time. HHL also runs a Doctoral Program. The HHL Executive Education offers state-of-the-art management seminars for executive talents. Besides its main campus in Leipzig, the university maintains study locations in Cologne and Munich. HHL is accredited by AACSB International and ACQUIN. hhl.de