How will the Job Market of the Future look like?

by Martina Beermann | May 18, 2020
We asked Psychologist and Director of Career Development and Employer Relations, Martina Beermann to tell us why professional networks and personal recommendations are becoming increasingly important.

The growing importance of business networks and digital skills

Over the past few weeks, it has been near impossible to predict the future. However, one thing has become increasingly clear: the job market will change. Applicants need to hone a new (digital) skillset and companies will be putting even more emphasis on trust when it comes to hiring new employees.

We asked Psychologist and Director of Career Development and Employer Relations, Martina Beermann to share her personal view on how things will be changing. Together with her team she offers workshops, trainings and career consultations for our students at HHL. With a background in psychology, Martina has a holistic approach when it comes to reacting to changes in the job market.

“In the future, the number of positions filled in a non-conventional way will continue to increase.”

Crisis impact varies by industry sectors

We can all see that certain industries are benefiting from the crisis right now. This is in general true for the pharmaceutical industry, medical engineering and online services such as Netflix and Zoom, software companies, food trade, manufacturers of sanitary products as well as a major part of the logistics sector.

Nevertheless, through personal conversations with recruiters we have found that: Within the sectors, there are major differences between the individual companies depending on their focus. We are currently systematically evaluating this feedback.

According to a survey conducted by the job platform JobTeaser with 250 corporate partners, the following sectors are still hiring: Wholesale, Healthcare, IT, Transport/Logistics. The career platform Karriere.de currently sees the greatest opportunities for applicants in the IT sector.

We are also seeing a surge of digitization. In a survey by Feri Cognitive Finance Institut (May 6, 2020), a leading investment institute in Germany, the ongoing digitization processes are receiving an additional boost from experience in the Corona crisis – this applies to digitization processes in both service provision and work organisation. Additionally, a new focus on data security and robustness of digital systems was identified. In addition, the acceptance of digital solutions by the public (e.g. electronic payment processes) is also increasing.

“There will be an even greater demand for digital competencies, especially concerning the daily workflow.”

Tourism industry hit especially hard

The industries suffering from the current situation include aviation, hospitality and, rather extremely, the tourism industries. Businesses with global supply chains and oil companies are at risk right now. The long-term effects of this development will depend on the duration of the pandemic. If we manage to stop the coronavirus crisis in the foreseeable future, industry experts expect even higher consumption at the back end of it.

Increase of remote jobs to be expected

I can well imagine the number of remote jobs increasing after the crisis because businesses which were rather skeptical about their employees working from home are experiencing that it can work under good virtual leadership. There will be an even greater demand for digital competencies, especially concerning the daily workflow.

“Within the sectors, there are major differences between the individual companies depending on their focus.”

Strong business network is beneficial

Even before the current crisis it was becoming obvious that innovative companies and headhunters increasingly identified potential candidates by using specific algorithms. The development will continue. However, connections will play an even greater role for people looking for jobs.

A survey by the IAB (Institut für Arbeitsmarkt und Berufsforschung der Agentur für Arbeit, Kurzbericht 4/16) found that, for middle-management positions and academics, up to 50 percent of open positions are filled via employee recommendations or the company’s contacts. Hires that are employed through such recommendations have a success rate of up to 60 percent.

To minimize the risk of bad choices, corporate leaders tend to search within the environment of their own company as a first step, trying to find candidates who meet the criteria and, in particular, are considered to be trustworthy.

“Trust means everything! Particularly the employees of a company can often assess a potential colleague’s suitability very well, judging from previous collaboration or encounters.”

Personal recommendations are based on trust

Trust means everything! Particularly the employees of a company can often assess a potential colleague’s suitability very well, judging from previous collaboration or encounters. Therefore, many companies have hire-a-friend models in place because HR studies have shown that the fluctuation is significantly lower for positions filled with candidates recommended by their employees than those that were filled the conventional way.

As a result, applications submitted by recommended candidates are often given preferential treatment in the recruitment process.

Combine management skills with digital competences

The competition for attractive positions is likely to intensify enormously in the foreseeable future. Particularly in times of crises, exceptional and well-grounded management skills, especially when combined with digital competence and access to exclusive networks, will give candidates a major head start in the job market.

From a corporate perspective, each new employee represents a high investment when money is tight, which means that the demands upon the employees regarding their performance and abilities will continue to rise. Something we can already see happening.

Companies will have to reduce the risk of bad investment to an absolute minimum, even more so than before. In the future, the number of positions filled in a non-conventional way will continue to increase.

“In addition to their excellent education, business schools provide opportunities to meet with top-companies on campus.”

Business schools provide high-profile networks

Business schools have long identified this pattern in the job market and offer their students access to an exclusive network of high-profile professionals and influential leaders. In addition to their excellent education, business schools provide opportunities to meet with top-companies on campus, connect students with alumni and offer various networking events before and after graduation.

At HHL we offer both to our students — an excellent education for the digital age as well as life-long access to an exclusive network, e.g., through the school’s Alumni Network.

At HHL we strongly believe in #communityspirit. We see how our students engage in community activities on campus, joining one of our many student initiatives and how they value small groups and open-door policies with the professors. All offers have been created intentionally to allow our students to come together as a community and take that spirit with them as they progress in their career.

Getting a head start in the job market

As the Director of Career Development and Employer Relations it is my goal to empower our students to actively manage their career and personal growth. Our team has developed multiple successful techniques and coaching approaches to help our students attain a rewarding and meaningful career.

I look forward to supporting many more students in their professional journey and hope this personal forecast on the development of the job market will help many become the (digital) leaders our world needs.

“It is my goal to empower our students to actively manage their career and personal growth.”