Consumption and Retail in Times of Corona

by Jun.-Prof. Dr. Erik Maier | July 10, 2020
Jun.-Prof. Dr. Erik Maier presents four common myths on the effect of the coronavirus on the online retail business and utilizes Google Trends Analysis to dissect the claims.

HHL Expert Talk: Global Retail Industry

The covid-19 crisis remains in control of large parts of the economy. Even though the German states are loosening restrictions more and more, the German cabinet has had to assemble a multi-billion euros aid package to prop up the country’s economy and protect jobs, businesses and retail.

In this HHL Expert Talk Jun.-Prof. Dr. Erik Maier talks about how the global retail industry’s performance has taken a serious hit due to the covid-19 pandemic.

“Netflix is unlikely to have profited substantially from the coronavirus crisis, as higher utilization of the service costs the company money.”

As head of the Junior Professorship of Retail and  Multi-Channel Management, Jun.-Prof. Dr. Erik Maier has as strong focus on digital retail and marketing. In his talk he challenges common assumptions on how the retail industry was effected by the crisis. He offers a data-driven view of changes in consumption patterns, allowing us to take a deeper look at how the crisis is effecting industries in the long run.

HHL Expert Talk Series Read more

HHL Leipzig Graduate School of Management reacts to current developments in society and economy. The Virtual HHL Expert Talk series addresses latest and key topics in its research and academic programs to a broad audience. This also applies to the ongoing corona crisis and its effects. The HHL Expert Talk offers an open and further education and know-how transfer to the whole HHL community and beyond.

You can find all expert talks on the HHL Youtube channel and here on the blog.

Finding the topic most relevant to you

We invite you to use the blog post to get a overview of the various topics discussed in the webinar. To make it more convenient for you to jump to specific topics we have added time stamps behind the each tip and topic. The time stamps will guide you to the respective topic in the video below.

Jun.-Prof. Dr. Erik Maier presents four common assumptions concerning the effect of the pandemic on the online retail business and utilizes Google Trends Analysis to dissect the claims.

  1. Consequence of Corona: Break-through for online grocery delivery. (6:42)
  2. Netflix is the biggest winner of the coronavirus crisis. (19:01)
  3. Amazon was already powerful. The coronavirus pandemic cleared the way to dominance. (25:38)
  4. Online retailers exploited the high demand by increasing prices. (38:43)

The talk finishes off with questions from the audience (53:30).

Hit play now to watch the HHL Expert Talk and learn about how the global pandemic really influenced the online retail market.

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