HHL Marketing Conference

This year, HHL celebrates its twentieth anniversary after being refounded in 1992.

To mark this occasion, our international conference "Marketing for the 21st Century – Challenges and Prospects of Marketing in Science and Practice" took place at HHL Leipzig Graduate School of Management, on its Campus Jahnallee,
on May 21, 2012.

The conference focused on the challenges and future prospects of marketing for the 21st century. Among others, the panelists discussed the two areas of conflict for international marketing: sustainability and global growth markets. Under the headline "The Shopper between Real and Virtual Worlds," the third panel dealt with marketing in the digital age.

Among the speakers were Professor Heribert Meffert and the world's leading expert on strategic marketing, Professor Philip Kotler of the Kellogg School of Management.