Development of an expansion strategy for Dunkin’ Donuts Germany
Partner: Dunkin’ Donuts Germany
Supervised by the Dr. Werner Jackstaedt Chair of Economic and Business Ethics at HHL
Dunkin’ Donuts started expanding across Germany in 2006. The main target of the project was the identification of a shortlist of possible suppliers of bagels for Dunkin’ Donuts Germany, Spain, and Middle East. Moreover, the students had to compile a proposal for the positioning of the bagel product within the assortment of Dunkin’ Donuts Germany.
Market potential study for Robert Bosch GmbH
Partner: Robert Bosch GmbH
Supervised by the Chair of Information Systems at HHL
The project’s focus was to examine the use of relays in the industrial sector and to assess demand according to industry and market segments, in order to recognize potential in the relay business. In addition, benchmarking was conducted to identify competitors and to analyze their range of products. On the basis of the study’s conclusions, a recommended course of action was drawn up with focus on extending the product range and expanding marketing activities.
Development of a corporate citizenship strategy for Porsche Leipzig
Partner: Porsche AG
Supervised by the Dr. Werner Jackstaedt Chair of Economic and Business Ethics at HHL
Porsche opened its new production facility in Leipzig in 2002. The aim of the project was to find ways to improve the public perception of Porsche in Leipzig, and to investigat the possibilities offered by a corporate citizenship program.
Bertelsmann IFRS Project: Documentation & Training
Partner: Bertelsmann AG
Supervised by the Chair of Accounting and Auditing at HHL
The dynamic development of IFRS requires the continuous further education of local and central Bertelsmann employees engaged in financial reporting. The goal of the project was to prepare IFRS training materials including definitions of relevant reporting terms, diagrams, examples and overviews.
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