Field Projects at the Chair of Microeconomics

Project Partner Project Year
City Marketing Nanning (Guangxi, China) Location analysis and presentation of the city of Nanning 2011
Scintilla AG Switzerland Euromarketing: Strategy and implementation measures in the DIY power tool accessories market in Europe 2011
Bayer AG Stakeholder relations - sustainability stakeholder strategy for multinational enterprises 2010
City of Leipzig Richard Wagner Memorial Grove for the City of Leipzig 2008
DHL Hub Leipzig GmbH Knowledge Transfer Project with DHL Hub Leipzig GmbH 2007
DHL Hub Leipzig GmbH Quality management in training at DHL Hub Leipzig GmbH 2007
Protestand Parish of St. Thomas, Leipzig LEIFEID - Leipzig initiative for basic ethical values and inter-religious dialogue 2006
Stratos Business Solution AG Business Plan for Stratos Business Soluation AG 2006
BioCity Leipzig - Center of Biotechnology and Biomedicine, University of Leipzig Business Plan for the Laboratory for Molecular Diagnostics and Genetic Variation Analysis 2005
City of Leipzig GET UP - START UP - Reviving the Entrepreneurial Spirit in Leipzig 2004
datafactory AG Leipzig Leveraging GSM-based localization into the consumer market 2004
Bayer AG Executive Management Training for effective and sustainable risk management at Bayer AG 2004
City of Leipzig, Saxon Academy of Sciences Leipzig Leipzig - "City of Sciences 2005" 2003
Leipzig 2012 gGmbH USP - Analysis of Leipzig's competitors for holding the Olympic Games 2012 2003
Handelshochschule Leipzig How to conquer Northern Europe - Market penetration concept for HHL's educational program 2003
Bayer AG Management of Commodity Market Risks at Bayer AG 2003
Leipzig Gewandhaus Concert Hall Development of a controlling concept for the Leipzig Gewandhaus concert hall 2003
Galopprennbahn Leipzig Compiling a marketing- and financing concept for the Leipzig race course „Scheibenholz“ 2002
Leipzig, Saxony, Partner Towns Ltd. Compiling an expert opinion on the effects of Leipzig's application as organizer of the XXX. Olympic 2002
  Summer Games and the XIV. Paralympic Summer Games 2012, and possible effects of these events on the region 2002
n.n. JAP - Magic Hat on the Internet 2002
Leipzig, Saxony, Partner Towns Ltd. Comparing the Competitors of Leipzig as Organizer of the Olympic Summer Games in 2012 2002
Leipzig Association for Handicapped and Disabled Development of a long-term financing plan for the Leipzig Association of the Handicapped and Disabled 2002
Handelshochschule Leipzig my.hhl.de - Conceptualizing an Intranet for HHL 2002
Green Microsystems Pvt. Ltd., India Market Entry Strategy for an E-Business Toolkit 2002
COPY-LEIN GmbH Business Plan for a Product Innovation of COPY-Lein GmbH 2001
St. Thomas Church, Leipzig Concept for Coordination and Integration of Business Processes between Organizational Units of St. Thomas 2001
St. Thomas Church, Leipzig Merchandising concept for St. Thomas Church Leipzig 2001
InnoTech Leipzig GmbH InnoTech Leipzig GmbH - How to develop a business system of a Public Capital Venture company 2000
Airport Leipzig/Halle Ltd. and Airport Dresden Ltd. Strategic and operational optimization of cooperation between the airports in Leipzig/Halle and Dresden 1999
Airport Leipzig/Halle Ltd. Facility Management for Airport Leipzig/Halle Ltd. 1999
Business Innovation Center Leipzig, Leipzig Consulting Group BIC - Innovation Support 1998
Airport Leipzig/Halle Ltd. Implementation of a customer relations program at Leipzig/Halle Airport 1998
Airport Leipzig/Halle Ltd. Strategic and organizational business concept for Airport Leipzig/Halle Ltd. 1998
Airport Leipzig/Halle Ltd. Strategic marketing for Airport Leipzig/Halle Ltd. 1997
Airport Leipzig/Halle Ltd. Structuring of landing charges 1997
Airport Leipzig/Halle Ltd. Costing and pricing systems for airport infrastructure 1996
Airport Leipzig/Halle Ltd. Costing and pricing systems for airport ground services 1996