The Chair of Marketing Management offers general and specialized elective courses in the Master of Science, MBA and the Doctoral Programs.
The elective course Marketing (M.Sc. Program) is intended to encourage students who wish to acquire outstanding capabilities in formulating concepts of market-oriented management, who are interested in quantitative and qualitative problem-solving methods, and who have an advanced understanding of interdisciplinary teamwork. During their studies, students are encouraged to share their interests and experiences in order to help us tailor marketing classes to their needs.
Moreover, our students evaluate our teaching performance each semester. The feedback is used to continuously improve our teaching quality.