For educating excellent marketing leaders, the Chair of Marketing Management has been cooperating with leading German and international companies since 1996. With field projects, students get the opportunity to apply the theoretical knowledge they learned in class to a real-life-consulting project. Previous cooperation partners have already been: Daimler AG, Coca-Cola GmbH, McKinsey, Procter&Gamble and Kinowelt Home Entertainment GmbH.
Recent field projects:
Winter term 2011 (M.Sc. program): Marketing Budgeting 2012, Partner: Schott AG
Winter term 2011 (MBA program): Social Media in der SV SparkassenVersicherung, Partner: SV Sparkassenversicherung
Winter term 2010 (MBA program): Development of a marketing strategy for a biotechnological high-tech product, Partner: Pluriselect
Winter term 2010 (M.Sc. program): Entwicklung eines Marketingkonzeptes für eine Mystery Shopping Agentur, Partner: Checkstone Survey Technologies GmbH
Winter term 2010 (MBA program): Analyse der Zielgruppe Frauen für die SV SparkassenVersicherung – ein Marktbearbeitungskonzept, Partner: SV SparkassenVersicherung
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