Chairholder: Prof. Dr. M. Kirchgeorg
The importance of marketing management both in business practice as well as an academic discipline has grown rapidly over the past few decades. Presently marketing concepts are equally relevant to all businesses operating in domestic and international markets. Moreover, professional marketing is also high on the agenda among many non-commercial institutions and foundations as well as public administrations.
The Chair aims to paramountly prepare students for their future careers. In addition to teaching specific marketing knowledge, the chair also teaches systematic problem-solving abilities as well as the development of analytical and social skills. The latest findings from marketing research are continuously incorporated into teaching.
The teaching concept is based on three pillars:
- A sound knowledge of marketing
- Practical reflection
- Teamwork and communication.
The balance of theoretical and methodological knowledge and practical experience ensures that HHL marketing graduates go on to enjoy successful careers as evinced by the large number of HHL alumni now in responsible managerial positions.
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