Allianz SE is the world's largest insurance company and one of the leading financial services companies considering revenue and market capitalization. Therefore, it is the heart of their business to find answers to questions of demographic change. These topics are dealt with by the Government Relations and Public Policy Division at Allianz SE.
The key goal of the project was to develop a model of how to influence the decision of having children, with a focus on non-monetary incentives. In a first step, the group worked their way through a nearly endless amount of demographic data, taking their home countries (Germany, Mexico, South Korea, and Spain) as a starting point. Using these results as a basis, a decision model was designed. One of the results was that e.g. for Germany a culture of pro-children should be created by using the media and working together with various NGOs.
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