What will my industry look like five or ten years from now? What products will customers buy in the future? How will Asian economies evolve with their growing middle class? In our complex and volatile world, such questions are not easy to answer. Traditional strategy tools such as Porter's Five Forces and Ansoff's Product-Market Matrix fail to provide convincing answers.
Experience from the current crisis shows that we must take non-linear developments into account and that we need to be prepared for different futures possible.
Scenario planning is a tool to achieve these goals. By developing and describing different visions of the future, the method provides the foundations for a new level of strategic planning and management.
The Center for Scenario Planning is a leader in the field of scenario management. Established as a joint initiative by HHL - Leipzig Graduate School of Management and Roland Berger Strategy Consultants, the Center aims to fully exploit the potential of scenario planning methods in theory and practice. We refine the techniques involved and encourage public debate of the method.
We pursue three main areas of activity:
- Serving as the core of an international platform of experts, think tanks, academics and practitioners
- Supporting scenario projects for companies, governmental institutions and other organizations by developing, evaluating and monitoring scenarios
- Conducting academic research and education in scenario planning
>> More about scenario planning and the Center’s activities
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