This year, HHL will celebrate its twentieth anniversary after being refounded in 1992.
To mark this occasion, our international conference "Marketing for the 21st Century – Challenges and Prospects of Marketing in Science and Practice" will take place at HHL - Leipzig Graduate School of Management, on its Campus Jahnallee,
on May 21, 2012. The conference will start at 10 a.m. at the Großer Hörsaal and will be followed by the anniversary celebration at 4.30 p.m.
The language of the event is German. Simultaneous translation into English will be provided via headphones. Should you require the translation service, please inform us using the comment option during the online registration process.
The conference focuses on the challenges and future prospects of marketing for the 21st century. Among others, the panelists will discuss the two areas of conflict for international marketing: sustainability and global growth markets. Under the headline "The Shopper between Real and Virtual Worlds," the third panel will deal with marketing in the digital age.
Among the speakers are Professor Heribert Meffert and the world's leading expert on strategic marketing, Professor Philip Kotler of the Kellogg School of Management.
We look forward to welcoming you as our guest on May 21, 2012.
Sponsors and Partners of the Event
Contact:
Anja Buerke
Chair of Marketing Management
Tel: +49 341 9851-682
Fax: +49 341 9851-684
Email: anja.buerke@hhl.de
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